R and L Camel Train Cereal Premiums

I've posted before about a big pile of R &L Company cereal premiums I found at a toy show a couple of years ago. Since then, I've added quite a few more R & L pieces to my collection. Here's one of my favorite sets.

In the late 1960s, an artist named Harry Hargreaves was asked to come up with an idea for a cereal premium set to be distributed through Kellogg's and manufactured by the R & L plastics company in Australia.  Hargreaves recalled the camel caravans he had seen while stationed in Egypt during WWII, long lines of laden camels walking in single file, commonly called "camel trains." Taking the phrase literally, Hargreaves crafted a beautifully designed set of tiny toys comprised of camel train cars with monkey passengers.

Made of a brittle plastic with delicate connector hooks, the toys are very fragile, and this fact, coupled with their very small size (the seated monkeys are a wee .5 inches tall, and the cars average 1.5 inches long) meant many were broken and lost over the past 40 years. The R &L Camel Trains are now some of the company's most sought premiums.



Each camel came separately in a box of cereal, and so did two accessory sets of the bed, canopy and some of the monkeys, which made collecting the whole series even more challenging. I can just imagine the frustration of children who got the sleeping car camel or first class camel, but never managed to find the bed or canopy to complete those cars. What a dastardly yet brilliant marketing campaign!

The engine is one of the most fanciful of the car designs:

Next is the guard van, atop which a monkey holding a blunderbuss watches over a treasure chest:

Behind this car comes the economy class camel, carrying a couple of monkey passengers seated in the open air:

It's no-frills service on the economy camel, but things are very different on the next car, the first class camel, complete with its canopy and top-hatted monkey rider:

And last but not least is the sleeper car camel, in which a tiny monkey rests in a bed borne on the back of a kneeling camel. A tiny bed pan (usually missing) hangs from the end of the bed.

Another camel was necessary to complete this set: the signal camel, along with a couple of flag waving monkeys. Without this set, your camel train would be sure to run into difficulties along its route. The ladder is detachable, making this another difficult set to find complete.

The tiny monkeys are worth a close-up of their own. The detail on such small toys, meant as mere cereal box giveaways, is quite remarkable. The flag monkey even has the stub of a cigar clenched in his teeth: 

Stay tooned: lots more R & L to come!

R and L Premiums

At a weekend toy show recently, I found a whole heap of...well, very odd things. These little plastic characters, between 1 and 1 1/2 inches tall, were cereal premiums (and sometimes Cracker Jack prizes) made in the late 1960s and 1970s by an Australian company called R & L. The tiny toys were found in packages of Kellogg's cereal worldwide, although there were some country exclusives. In the late '70s, the company was sold and the owners moved the plant to Mexico, where production continued in a range of new, brighter colors.

There were many different sets of odd and imaginative characters produced by R & L, often with spacey, alien themes, and each with individual names. Fanatical collectors strive to get them all, sometimes in every color combination possible.

These, the Crater Critters, are some of my favorites. The original cereal box promotion read: "Here are the cutest creatures you have ever collected -- Kellogg's 'Crater Critters." Normally they live way down in the deepest craters on a far off planet. They are shy little people, that's why we hardly ever see them."
Click here to see an original cereal box ad for the Crater Critters. 

My favorite so far is called Gloob; 

I have him (her?) in orange and purple:

Next are the AstroNits: "Round and round they go in lunar orbit, in their rockets and flying saucers, the mad, crazy Kellogg's 'Astro-Nits.' With retro rockets firing they zoom into Earth orbit to land on your breakfast table. So you can recognize them we have stamped a dotty name on every one of them." Some of the AstroNits shown below include Knot-Nit, Clown-Nit, Goof-Nit, and Yak-Nit.

My favorite is Goof-Nit:

Then there are the Funny Fringes: "Way out fun creatures from a make-believe land on the fringe of outer space." They all have names ending in "inge."

Here are some of my favorites:

Spinge and Fringe.

Sniffinge, Puddinge, and Nuttinge.

These are the far-out Toolie Birds: bird figures with tool-shaped beaks:

 

One of my favorite R & L lines comprises the Stretch Pets, funny animals with accordion bodies. These, and one of the Funny Fringes, I actually remember from childhood:

Collecting R & L premiums can be both a lot of fun (finding figures in cases full of unrelated items at shows) and a lot of frustration (trying to get that elusive last Crater Critter to complete your set), but regardless, they bring a smile to my face every time I look at them.

Collector Mike Speth has written a great guide to these toys, "Collecting Crazy Colored Plastic Weird-Things," that appeared in issue #12 of Freakie Magnet, a cereal collector's zine. It can also be read online, and is chock-full of photos and helpful info. The company history, figure identifications, cereal box quotations, and original ad linked above were all found at his site. Go check it out!