By the mid 1960s, the Barbie doll, which had formerly been the height of couture, was now looking matronly and dated in her tailored "Jackie O" ensembles and pillbox hats. The Mod era had begun, and Barbie evolved along with it. In 1967, Mattel Toys offered a remarkable promotion: by sending in $1.50 and your old Barbie, you could get the new version, complete with "bendable legs", a patented "twist n' turn waist", and "real eyelashes". Little girls unsentimentally dispatched their original Barbies in droves, and what they received is pictured below: the "NEW Barbie", with her original box. Mine is in minty, unplayed with condition: it appears her box took the worst of the wear over the past 40 years.
The new more poseable Barbie offers increased
for the robots: