I've collected antique and vintage Cracker Jack prizes for several years, but I didn't have one of their iconic pieces, a Cracker Jack Bears postcard, until we found one this weekend at an antique show, buried deep within a tray of old postcards and photographs.
The Cracker Jack Bears were a couple of characters, probably inspired by the contemporary Roosevelt Bears and the concurrent teddy bear fad, used to promote the company's product back at the turn of the 20th century. They appeared in a series of 16 beautifully lithographed full-size postcards, and children were urged to collect them all.
This is number 14, with a copyright date of 1907, measuring 3 by 5 1/2 inches:
The back of the card reads:
"Sixteen Beautiful Post Cards, No Two Alike, (without this printing), sent Free to anyone who will mail us ten sides from Cracker Jack packages, reading, 'The more you eat, the more you want,' or mail us 10 c in silver or stamps and the side of one package. A 2 c stamp is enough to mail ten sides. Rueckheim Bros. & Eckstein, Chicago, U.S.A."