Sunday, May 9, 2010

1951 Cowboy Boot Ring Premium

Children's toy premium rings from the 1930s-1950s fascinate me. It's amazing how much stuff the designers managed to pack into these tiny items, and this one, a 1951 premium from Popsicle and Bazooka Joe, is a great example.

The cowboy boot opens to reveal a not-so "secret compartment", a magnifying glass, a compass, and even a tiny printed sheet of "cowboy code". With this ring, you could imagine yourself to be a cowboy, an explorer, a secret agent, or some combination thereof. Fantastic!

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